One day in 2015 when The great goddess Eris appeared to Babafish on the world wide web, the profit wept.
“The Web cannot be trusted. It’s not funny any more, Hail Eris. Please stop.”
Next the goddess revealed to Babafish the wisdom of the Art of the Fake Pseudoscience.
“So make it funny again.” Said Eris, and diddled Babafish with her pataphysics.
Next, someone on Twitter replied with “When was the web ever funny?”
Thus, the Holy F*ck Up was revealed to the profit Babafish.